Have you ever checked out all of the options LiveJournal gives you? I wasn't even aware you could do as much with this as you can. For startes, look at their About Livejournal page. It details many of their features, including their ability to include outside site RSS syndication into your Friends page! I guess if you have an RSS reader that you use already, that's fine, but I enjoy going to my (I think) slick-looking Friends Page every day and reading everybody's posts. So, adding my favorite RSS feeds will just make things that much easier.